Probably, one would say, the best thing we've got for expressing things.
Human emotions, our deepest and most personal thoughts, hopes, dreams, and - importantly - all the reasons that someone might want to buy a specific brand of washing-up liquid.
We really enjoy words, to the degree that we employ several copywriters and content creators, each ready to craft on your behalf.
Need support with very formal writing - annual reports, research pieces, white papers? We can do that, in a style appropriate to your needs.
Could your website do with a series of well-crafted articles? We will bite your hand off to create them with you.
Press releases? No problem.
Want to get us in to create a plan for your social media, and all the copy to best convey the personality and unique strengths of your brand? It's what we do...
But it is about more than us pitching for specific kinds of writing work.
Words form your messages, and your messages help form your brand. The best brands communicate in one distinctive style, with one distinctive voice.
Your voice and your tone help first build understanding with your customer base, and then trust. Your customers get to recognise your brand voice, respond well to it, be informed by it, engage with it, and be inspired by it.
Your messaging can help distill your service or product into a memorable, identifiable, repeatable expression.
They can power your vision, values and pitches, and inform the vocabulary on your website, in your brochures, in presentations, adverts and sales scripts.
We will help you find your brand voice.
Words, eh..?
Copywriting
Words and how we use them in your best interests
– Articulate articles
– Content with personality
– Engaging emails
– Press-worthy releases
– Blogs to boost SEO
– Key publications
– Consistency and confidence
– Demonstrate expertise, build trust
Voice
If your business was a person...
– Brand voice
– Brand tone
– Brand adjectives
– Key messaging
– Channels
– Front of house
Content
Well this covers all sorts of things doesn't it?
– Mission, Vision and Values
– Brand Guidelines
– Website copy
– Social posts
– Newsletters
– Brochures, booklets and guides
– Internal communications
"Cubby didn’t just give us a logo, they distilled our purpose into a coherent visual identity and confident tone of voice. The result feels unmistakably ‘us’ and consistently resonates with our clients."
