Because, as Cubby’s founder Ross reasoned “well... I don’t want to work on my birthday, so I’m not going to. And neither should anyone else.”
This may seem a relatively small thing to be writing a news item about, but it is very us. And our website is new and we need to fill some space with content.
There are lots of ways to run a business, and with so much to do in the world, we believe you'll work best when you're rested, happy, and full of cake.
Studies show that reducing working hours leads to increased productivity, reduced burnout and increased wellbeing (and the opposite for over working)
And there is a business benefit to being fresher, more motivated and just ready to bring Cubby Studio energy to all of our client interactions.
None of which was really in our thoughts when we made the decision. But we do say that we are proud that we treat our clients like we treat our friends - and we treat our friends like we treat our team.
It is just our way, and we think it's a pretty good thing. And that's another few hundred words on a page for SEO done.
