Visual Identity | Image Treatment | Web | Marketing Support
ACORN CONSULTING
BUILDING A BRAND ON CAPITOL HILL, WASHINGTON DC
STARTING SOMETHING NEW
Michael Henry knew the world of lobbying inside out. After years working just off Capitol Hill, he had the experience, the connections, and the expertise. The time had come to do something new, something fresh, something his own.
That’s where Cubby Studio came in.
Michael had the name - Acorn Consulting - but nothing else. No brand, no website, no assets, just a vision.
We’d done great work for him in his previous role, so he knew exactly who to book a chat with to get everything rolling.
We crafted everything Acorn Consulting needed to launch and thrive, from logo design to web development, social media assets, and branded materials.
At the core of the brand identity is the Acorn logo - one we really love, even though we do say it ourselves.
GROWING AN EMBLEM
It's a distinctive yet elegant icon that merges a simplified acorn shape (symbolising growth and potential) with an architectural column like those found on Capitol Hill, nodding to the pillars of US government and policy influence.
This balance of nature and structure, of oak and of the seat of US democracy, perfectly reflects Michael’s business: strong foundations, potential for growth, and a strong lasting impact.
Since launching, Acorn Consulting has gone from strength to strength, with Michael successfully carving out his own space in the competitive world of lobbying.
With a strong brand foundation in place, he’s able to focus on what he does best: influencing policy and making an impact.
A business built to stand the test of time - just like an oak from a well-planted acorn.