Visual Identity | Brand Guidelines | Web | Marketing Support
DIRICKX SYSTEMS
BRAND CREATION AND DESIGN, FOR ENGINEERS
We love defence. Or defense if you are in the US. DIRICKX Systems approached Cubby Studio to tap into our expertise in defence marketing, and to help establish a strong identity for their new venture.
Their Leeds-based business designs and manufactures expeditionary barrier systems, supporting military forces, humanitarian aid, and peacekeeping missions worldwide.
MADE IN LEEDS. MADE IN UK.
We played a pivotal role in crafting a distinct brand identity for DIRICKX Systems that was rugged, earthy, and aligned with the company’s mission. The identity also complimented their French parent/sister company, DIRICKX. While DIRICKX specialise in security systems and civilian applications, DIRICKX Systems will primarily be the defence arm to the group, focussing on research, innovation, and installation of defence solutions across the globe.
A COMPLETE TURNKEY PACKAGE
We helped DIRICKX Systems to get going, from the ground up, delivering everything needed to be operational and shout about what they do, that doors are open and they're ready to serve.
TO START WITH
First things first creating the full visual identity - logo pack, colour palette, font selection, use of images. The top and bottom of it is that we needed to develop a strong brand suited for the client’s military, engineering, defence, government, and critical infrastructure markets.
AND THEN IMPLEMENT
We then made all the bits and bobs, things and stuff for DIRICKX Systems to run. Brochures, sales packs, data sheets, capability statements, setting up social media profiles, branding up uniforms, 3D illustrations of products. You name it... they needed it... we did it.
AND THEN GO LIVE
From web site, content, presentations, press releases, even signage for the building and directions to the car-park... Cubby Studio was involved to help DIRICKX Systems get things done, and to take the thinking and strain away from the team so that they could do what they do best... make awesome products to keep people safe.
DELIVERING IMPACT
We provided Dirickx Systems with a huge range of creative solutions, ensuring a professional, consistent, and impactful brand presence. Our expertise in communicating complex information to military audiences allowed us to tailor name, brand and messaging that resonates with their target market.
From concept to execution, we developed a brand that not only stands out in the defence industry but also conveys strength, reliability, and innovation. Cubby Studio continue to support Dirickx Systems as they grow and expand their influence in critical markets worldwide.