Logo Design | Visual Identity | Tone of Voice | Merchandise | Digital
KOPPOTI
BRINGING A VISION TO LIFE
In 2024, Jeremy had a vision for a company delivering business strategies in the defence and security sectors, and he had a name - but nothing else.
He approached us because of our proven expertise in launching brands, supporting startups, our expertise in brand development for defence, and turning people's ideas into reality.
THE ORIGIN OF KOPPOTI
The name Koppoti comes from Jeremy’s daughter’s toy horse. In Finnish, "koppoti" is the equivalent of "clip-clop" - the rhythmic sound of a horse’s hooves. This personal touch reflects Jeremy’s unique background: an American entrepreneur with a Finnish partner, conducting business between American companies and those worldwide.
We know what we are doing when it comes to branding, and we have a lot of experience within the defence and security sectors - and we saw the opportunity to create an identity that would be both meaningful and visually striking.
"When Koppoti came into existence, I really didn’t have a marketing plan or logo or webpage. One phone call with Cubby fixed all that."
BUILDING THE KOPPOTI IDENTITY
We crafted a brand that merges Koppoti’s values with its cross-cultural and industry influences. The logo and visual identity draw from powerful symbols and namesake.
The result? A distinctive emblem that embodies Koppoti’s mission and market position (and will keep Jeremy's daughter happy...)
THE RESULTS
We delivered a strong, memorable emblem as part of Koppoti's visual identity, and a clear and confident tone of voice that aligns with the Koppoti audience.
We've extended Koppoti's brand into tangible products - merchandise, vehicle branding, and the website is on the way.
Jeremy loves it. And we do too. By blending personal storytelling, cultural significance, and industry expertise, we’ve transformed his idea into a brand that is more than just a name.
It’s a memorable identity that resonates and makes an impact.
And really that is at the heart of what we do: helping visionaries like Jeremy bring their ideas to life.
"Cubby Studio is an awesome company to work with and a powerful force multiplier. When Koppoti came into existence, I really didn’t have a marketing plan or logo or webpage. One phone call with Cubby fixed all that. The ROI on any spend on Cubby is instantaneous."