Branding | Logo Design | Visual Identity | Tone of Voice | Content | Web
CLUBHOUSE PERSONAL TRAINING GYM
LET'S GET PHYSICAL
We’d worked with some of the team at Clubhouse Gym before, so when they wanted to brand their new personal training gym in Guildford, England, they reached out to Cubby Studio.
They had a name and a clear vision: a personal training space that felt more like a supportive community than a traditional gym. Less shouting and neon sweatboxes, more wellness, shared progress, and genuine connection.
A place where you feel welcome, whether you’re a seasoned gym-goer or have never set foot in one before. Where you feel like you don’t have to work everything out all by yourself.
Building a brand that reflects the feel of the space
We knew this couldn’t look like just another “turn up and pump” gym. So we stripped out the clichés - no primary colours, no shouting caps lock, no images of sweaty, ripped people flipping car tyres.
Instead, we designed a brand that flows. At the centre is a custom signature mark - soft, continuous, and just about reveals a “C” and “H” for Clubhouse. It’s subtle and human. Less performance, more personality.
We paired this with a warm, earthy colour palette - muted oranges, soft greys, off-whites. It sets the tone for an experience that’s calm, grounded and community-led. A brand that says “we’ve got your back” rather than “go hard or go home”.
We helped launch a gym that looks and feels exactly like the experience inside: personal, positive, and free from pressure. Clubhouse isn’t trying to be something it’s not, so neither is its brand. And - in case you haven’t heard - it smells REALLY GOOD.
