VIDECON

HELPING TO OPEN DOORS WITH BRANDING THAT WORKS 

Visual Identity | Image Treatment | Brand Guide | Presentation Design

Videcon were looking for a couple of solutions. First, they knew they needed stronger, more up-to-date assets to run effective marketing campaigns and position the company as a leader in their industry.

Plus, their hardware company and services company branding looked too similar - there was no clear distinction, making it harder to position them effectively in different markets.

Their existing branding just wasn’t quite giving them the tools they needed to communicate themselves clearly, stand out, and support sales. 

Sounds like a job for Team Cubby.

Videcon - Lanyard
Videcon - Stationery
Videcon - Building Signage
Videcon - Website Laptop Mockup
Videcon - Hero Image

Understanding What Videcon Needed

We immersed ourselves in Videcon’s world. We ran brand workshops, focus groups, and on-site visits to understand what their teams valued, what needed to change, and what was worth keeping. 

After speaking to sales, marketing, operations and leadership, a theme emerged. Employees were proud of working for Videcon, proud of how they support customers. They wanted to feel a stronger connection to their brand - some even went as far as wishing for uniforms to be introduced, to reflect their commitment to Videcon outside of work.

This insight shaped our approach, ensuring the new brand wasn’t only about strong visuals, but also about identity and culture.

Videcon - Billboard
Videcon - Conference

CREATING A BRAND THAT OPENS DOORS

Videcon operates in security and CCTV, supplying installers and offering tech security services. 

We worked closely with them to develop a brand strategy that allowed their services division to stand apart, while still feeling part of the Videcon family - then we delivered a complete brand toolkit for all parts of the business.

With all the tools they needed, Videcon’s teams now have everything to support their sales efforts, engage their customers, and position the company for some serious growth. 

Their new brand isn’t just about looking good - it’s about brand synergy, building confidence, and making an impact. It does that. And we’re proud to have helped them get there.