Cubby Studio - Creative Problem Solving

SECTOR
DEFENCE & SECURITY

Our team has been supporting the defence and security sector for over a decade.

We have worked with an abundance of international organisations including Hesco (UK/Poland), MARSS (UK/France/KSA), Dirickx Systems (UK/France), BlueRidge Armor (USA), Impact Innovations (USA), Koppoti (USA/Finland), Videcon (UK), Kenno Tech (Finland), NP Aerospace (UK) and many others.

We have marketed drone detection software, body armour, expeditionary barriers, command & control units and temporary ballistic-proof aircraft hangars.

We understand how to best present defence organisations to the outside world.

We understand your customers, and the importance of trust - of products, and in partnerships.

OVERVIEW

Defence & Security is a vital sector. Lives quite literally depend on it. When it comes to helping our clients succeed in it, here are some things we have learned:

Marketing any product or service comes with additional, sector-specific challenges. Sensitivities about what can and can’t be made public, and certain political and social complexities of operating in the sector, must constantly be navigated
Validation as a credible and technically competent organisation is critical
Do not claim anything you cannot justify
A responsive and agile approach to marketing and communications is a prerequisite. Occurrences in current affairs and world news can change your macro picture in an instant. Budgets and reputations can change overnight. Content, comms and campaigns need to be ready to reflect these.
Expect the unexpected from your customer base. Just because today you were told everything is signed off for next month’s major trade show, doesn’t mean that will still be the case tomorrow.

CONTROL THE NARRATIVE

Defence organisations need to control the narrative between yourself and your consumer.

You need to be visible - you need to be where your customer is, especially if your competitor is there too.

You need to look slick and smart, and feel premium.

Your customers are looking for the most suitable product, and the most appropriate price. Your branding, and the narrative it embeds, can help shift someone’s opinion on what those are.

"From the very beginning, Cubby Studio has been instrumental to our brand's success. The team took the time to understand our complex requirements, helping us build, launch, and manage our brand with a first-class service. Their work in graphic design, visual identity, digital marketing, and media support has been outstanding. We look forward to our continued partnership."

- Mike Pickup, Engineering Design Director, Dirickx Systems

WHY CUBBY STUDIO?

Well, we have been there and done it, and left a trail of very satisfied customers.

We are responsive, and we understand the complexities of the sector and therefore how to help you position yourself with your customers. We can help you compete against similar organisations.

We understand the importance of Corporate Social Responsibility (CSR) in defence and security.

We have 10 years’ experience of designing, innovating and managing presences at the major trade shows - a decade worth of DSEIs, IDEXs, Shot Shows, AUSAs, WDSs and SOFEXs.

We give love and attention to the reputation of your brand, to your visual identity, to how things look, what words are used to describe it, and how this makes your customer feel.

WORK EXAMPLES

DIRICKX SYSTEMS - Brand Creation and Design, for Engineers

KOPPOTI - Bringing a Vision to Life

VIDECON - Opening Doors in Security Branding

BLUERIDGE ARMOR - World First 3D Armour Builder

"Cubby Studio is an awesome company to work with and a powerful force multiplier. When Koppoti came into existence, I really didn’t have a marketing plan or logo or webpage. One phone call with Cubby fixed all that. The ROI on any spend on Cubby is instantaneous."

- Jeremy Gray, Founder & Consultant, Koppoti

What can we do for you?

BRANDING | EVENT DESIGN | EVENT MANAGEMENT | GRAPHIC DESIGN | PRESENTATIONS | VISUAL IDENTITY | PRESS | BRAND GUIDELINES | MERGER SUPPORT | DRESS FOR ACQUISITION | VIDEOGRAPHY | PHOTOGRAPHY | COMMUNICATIONS | MANAGE MARKETING TEAMS | SUPPLEMENT MARKETING TEAMS | DEVELOP MARKETING TEAMS | AUDITING SUPPORT | CAPABILITY STATEMENTS | THOUGHT LEADERSHIP

For these, or any other queries - contact us

SECTORDEFENCE & SECURITY